Tools we use on a daily basis that can aid your business
A lot has changed in 12 months in the digital and social world. This time last year we created an overview of some of the FREE Digital Marketing tools we regularly use to make us more efficient and effective.
Having revisited this list recently, we have realised that we have moved with the times and also adopted some new practices and started using different digital marketing tools.
The following list outlines digital marketing tools that we have and do use on a regular basis and some others we haven’t had a chance to use yet but here great things about!
We don’t pretend this list is complete, but it is certainly a good starting point for anyone looking to get better at their online marketing.
Social Media Management
- Buffer – Allows you to schedule photo tweets as well as full social media profile management. Also gets a shout for being easy and having a great blog full of insights.
- TweetDeck – Really simple site or desktop app that allows you to schedule Tweets and set your profiles into multiple columns of your choice e.g. DMs, RT, Scheduled tweets etc. Essential if working multiple campaigns, or using as a monitoring tool e.g. journalists, social media managers etc.
- Hootsuite – Like Tweetdeck but much more comprehensive as covers a number of social media profiles, not just Twitter, and provides analytics. Paid for options expand on all these features. Serious stuff.
- Later – Upload and schedule your Instagram posts from your computer or mobile phone.
- Klear – A great website that allows you to analyse Twitter accounts for a breakdown of key followers, demographic, output and engagement levels. All aspects key to any digital marketing campaign that wants to use Twitter, seed content, establish influence etc.
- Pablo by Buffer – Create engaging social media posts with your own text using your own images.
- Canva – Basic graphic design software that anyone can use and makes design simple for anyone!
- Pixabay – Royalty free images and videos that can be used anywhere. More than 650,000 free stock images
- Buzzsumo – Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content
- GoogleAlerts – Let Google do the work alerting you to key topics, themes and even news about your business
- Reddit – Search tool splits keyword down by relevant ‘sub-reddits’. You can then see the most popular sub-reddits and the most engaged posts within these.
- ClipChamp – Clipchamp lets you convert, compress and record video files. You can save processed videos or upload them straight to YouTube, Vimeo, Facebook or Google Drive.
- Landscape – by Sprout Social – Streamlined social media resizing tool (This is such a time saver!), just drop in the image and then select the network you want to use it for!
- Facebook Insights – Every business that has a Facebook Page has access to insights. We find this tool invaluable to see what is and isn’t working, where our posts are reaching and the best time to post for the greatest impact
- Twitter analytics – Twitter’s own analytics tool. Hugely helpful to anyone looking to understand how the content you share on Twitter grows your business
- Tweetreach – A basic tool for tracking how far your hash tag or content has travelled across Twitter, showing you key influencers who have used it, how many total impressions it’s delivered and how many unique Twitter accounts reached too. Paid for version shows more detail, over a longer time.
- Bit.ly – Such a simple tracking tool that provides stats on clicks, demographics and social media use of links. Paid for options open up your ability to customise URLs more comprehensively.
- Iconosquare – Offers analytics on your Instagram profile, and we all know the rise of IG especially with fashion retailers saying it’s a big driver of sales despite it’s clunky linking mechanic. Key insights are provided across things like demographic breakdown and fantastic data on your best posting times.
- Likealyzer – LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success on the most popular social network in the world – Facebook.
- Google Drive – Great capacity for storage and shareability that is so simple to use. We use it extensively to file and share assets as well as contain all our planning, conversation calendars, reporting etc offering clients transparency where necessary. With the benefit of multiple admins and updates in real time, it’s essential when working digital marketing which requires you to always be flexible.
- Producteev – Task management software for teams. There are a number of competitors to Producteev, but we have found this to be easy to use and effective for our marketing efforts.
- WhatsApp – Essential for comms without breaking the bank. Group chat option helps bigger discussions and pretty good coverage / delivery overall.
- WeTransfer – Quick and easy to share big files on the fly! This is a great asset when working with video!
- Slack – Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.
- Dropbox – Store, sync, and share files securely. A cloud storage solution that makes sharing content easy
- MailChimp – Online email marketing solution to manage subscribers, send emails, and track results. Easily integrates with other programs
What Digital Marketing Tools can you not live without?