The Digital Marketing run down is a review of all things digital, marketing and online and some other stories we found interesting over the past seven days.
With the launch of his first album in more than a decade, Dr Dre returned to the forefront of rap music and with it introduced what could be a new way for albums to be released. Compton will only be available through Apple Music and iTunes before being released to wider digital platforms, and surprisingly a physical launch of the album has yet to be confirmed. Will this new release strategy be the future and the become the norm with Apple Music front and centre?
User Generated Content (UGC) is certainly a buzz word in the digital marketing world and with good reason, content made by your fans or users can be more impactful than anything you may be able to muster. Beach House and their wider team has taken this to heart with the launch of new tracks and their upcoming tour. Interested in finding out what track you are most likely to be in to? tell Beach House (on their site) which of their current tracks you like and based on this they recommend which of their new tracks you are more likely to be interested in. Huge fan of this because it makes the fan/audience feel part of the experience. In addition, on the tour date section of the website users are able to select up to three tracks they would like to be included in the set list for a particular gig.
What makes the perfect social media post? In all honesty it depends who you are, what you are trying to achieve and also your audience are and what they like. That said, there are some hints and tricks that can be used for the better of your social media content and this article breaks down what you need to do to be better at it.
Earlier this summer, HBO started to stream the premiere episodes of two of its newest series’ for free on Facebook, a few days after they originally aired. To some, this may seem like an unwise move given that they are taking premium content and giving it away for free but the reality is Facebook has slowly become a powerful video tool, providing greater exposure for videos than YouTube; to add to this, Facebook videos are easier to share and with the right spend in the right places can put the content right in front of their chosen audience. There are a variety of other reasons that Facebook is the right platform for HBO right now, but what is more interesting to us is if this will set a precedent for other channels and content.
Barbour has become the first British brand to use the new Twitter Collections service, which allows you to create your own timeline of tweets, which Barbour plans on launching use to good effect to create their own product page.
What caught your eye this past week?