People always ask us what tools we use to help with different elements of digital marketing and while this maybe obvious to some, we want to help empower individuals and brands who are looking to work their digital marketing without breaking the bank or prior knowledge. This article is for them. There’s a load of free tools out there and as a start up agency they are essential to productivity. The following list covers some of the basics that we use on a day to day basis. All are free and some have paid for options:
*Google Drive – Great capacity for storage and shareability that is so simple to use. We use it extensively to file and share assets as well as contain all our planning, conversation calendars, reporting etc offering clients transparency where necessary. With the benefit of multiple admins and updates in real time, it’s essential when working digital marketing which requires you to always be flexible.
*We Transfer – Quick and easy to share big files on the fly!
*Twtrland – A great website that allows you to analyse Twitter accounts for a breakdown of key followers, demographic, output and engagement levels. All aspects key to any digital marketing campaign that wants to use Twitter, seed content, establish influence etc.
*Tweetreach – A basic tool for tracking how far your hash tag or content has travelled across Twitter, showing you key influencers who have used it, how many total impressions it’s delivered and how many unique Twitter accounts reached too. Paid for version shows more detail, over a longer time.
*Tweet Deck – Really simple site or desktop app that allows you to schedule Tweets and set your profiles into multiple columns of your choice e.g. DMs, RT, Scheduled tweets etc. Essential if working multiple campaigns, or using as a monitoring tool e.g. journalists, social media managers etc.
*Hootsuite – Like Tweetdeck but much more comprehensive as covers a number of social media profiles, not just Twitter, and provides analytics. Paid for options expand on all these features. Serious stuff.
*Bufferapp – Allows you to schedule photo tweets as well as full social media profile management. Also gets a shout for being easy and having a great blog full of insights.
*Iconosquare – Formerly Statigram, this great site offers analytics on your Instagram profile, and we all know the rise of IG especially with fashion retailers saying it’s a big driver of sales despite it’s clunky linking mechanic. Key insights are provided across things like demographic breakdown and fantastic data on your best posting times.
*Bitly – Such a simple tracking tool that provides stats on clicks, demographics and social media use of links. Paid for options open up your ability to customise URLs more comprehensively.
*Size Guide – Social Media profiles are constantly changing in terms of assets needed. Whether it’s headers, icon, banner or backgrounds you always need to adjust and optimise for the different platforms out there e.g. tablets, mobile and laptops. We have only just started to use this guide as used other sources, but they promise to update in real time as things change so lets see!
*Whatsapp – Essential for comms without breaking the bank. Group chat option helps bigger discussions and pretty good coverage / delivery overall.
*Fresh Books – Seen a few people mention this app for helping sort their accounts. So although not directly related to digital marketing, you may find this useful!
What do you use?